Forwarding - Facebook Conversion API
- 17 Jul 2024
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Forwarding - Facebook Conversion API
- Updated on 17 Jul 2024
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summary
- Help page for setting up data transfer to the Facebook Conversion API.
- Data can be extracted from any transfer source and sent to the Conversion API.
Column names and types must be mapped on TROCCO to match the format of the Facebook Conversion API.
forwarding destination setting item
| (data) item | Input Example | Description. |
|---|---|---|
| Facebook Connection Information | Select the connection information created by the access token. | |
| Business Account ID | 111111111 (TROCCO) | Business account IDs can be obtained from the page linked below. Link: https://business.facebook.com/settings/info  |
| Pixel ID | 242300000000 (TROCCO) | Enter the Facebook Business Event Manager applicable Pixel ID. |
column mapping
In the column definitions in STEP 2 of TROCCO, data can be sent to the Facebook Conversion API by mapping column names and types.
Match column names and types as shown in the table in the "Supplemental" section below.
All of the following parameters in the Conversion API documentation can be supported (*except for data_processing_options)
https://developers.facebook.com/docs/marketing-api/conversions-api/parameters
Creating a Facebook Pixel
Add a new data source from the Facebook Business Manager.
Confirmation of transfer results
Check the event results from the Facebook Event Manager.
Even if the transfer is successful, the event may be rejected by Facebook if the parameters are insufficient.
Make sure the number of cases matches.
supplement
Column Mapping Table
| column name | type (e.g. of machine, goods, etc.) | indispensable | Description. | Input Example | category |
|---|---|---|---|---|---|
| action_source | string | YES | Source of conversion origin inputtable item website App. phone_call CHAT Physical_store system_generated Other | website | |
| event_name | string | YES | inputtable item Purchase Lead AddToCart (lessening the significance or value of the previous word) the likes of https://developers.facebook.com/docs/facebook-pixel/reference#standard-events conform to | Lead | |
| event_time | timestamp | YES | event occurrence time Enter a value 7 days before or after the TROCCO transfer execution date and time. | 2020-01-01 00:00:00 +00:00 | |
| em | string | YES* | trocco@trocco.io | user_data | |
| ph | string | YES* | Phone | 080-0000-0000 | user_data |
| ge | string | YES* | Gender | f | user_data |
| db | string | YES* | Date of Birth | 19971226 | user_data |
| ln | string | YES* | Last Name | TROCCO | user_data |
| fn | string | YES* | First Name | Taro | user_data |
| ct | string | YES* | City | Tokyo | user_data |
| st | string | YES* | State | Meguro-ku | user_data |
| ZP | string | YES* | Zip | 1234567 | user_data |
| country | string | YES* | Country | jp | user_data |
| external_id | string | YES* | External ID | user_data | |
| client_ip_address | string | YES* | Client IP address | user_data | |
| client_user_agent | string | YES* | Client user agent | user_data | |
| fbc | string | YES* | Click ID | user_data | |
| fbp | string | YES* | Browser ID | user_data | |
| subscription_id | string | YES* | Subscription ID | user_data | |
| lead_id | string | YES* | Lead ID | user_data | |
| fb_login_id | string | YES* | FB Login ID | user_data | |
| custom_data | json | NO | Custom data can be passed in JSON format. The items that can be set are as follows https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/custom-data | ||
| event_source_url | string | Required if action_source is website | |||
| opt_out | boolean | NO | |||
| event_id | string | NO |
At least one of the *user_data columns is required.
*Column mapping table combinations that contain only parameters consisting of one or a subset of the following are considered invalid
* ct + country + st + zp + ge + client_user_agent
* db + client_user_agent
* fn + ge
* ln + ge
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