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    Data Destination - Facebook offline conversions
    • 07 Dec 2022
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    Data Destination - Facebook offline conversions

    • Updated on 07 Dec 2022
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    Article Summary

    Note

    This is a machine-translated version of the original Japanese article.
    Please understand that some of the information contained on this page may be inaccurate.

    summary

    This is the help page for setting up data transfer to Facebook offline conversions.

    • You can extract data from any source and send it to the Offline Conversions API.
      To match the format of the Facebook Offline Conversions API, you will need to map column names and types in trocco.

    Setting items

    STEP1 Basic settings

    Iteminput exampleexplanation
    Facebook connection information
    		Select the connection information created in the access token
    Business Account ID111111111（trocco）
    Offline Event Set ID1559280064277365Go to your Facebook Business Events Manager to find and enter your offline event set ID.
    image.png

    Column Mapping

    You can send data to the Facebook Conversion API by mapping column names and types in the column definition in STEP2 of trocco.
    Match the column names and types as shown in the table in the Supplements.
    All of the following parameters for offline conversion documents are available (excluding data_processing_options).

    https://developers.facebook.com/docs/marketing-api/offline-conversions/?locale=ja_JP

    Creating an Offline Event Set

    Select Data Sources > offline event sets from Facebook Business Manager and add them.

    Checking the Transfer Results

    Check the results of your event in Facebook Events Manager.
    From the History tab, you can check the transmission results.
    image.png

    supplement

    Column mapping table

    column nametyperequired
    		descriptioninputexamplecategory
    event_namestringYESEnterable fields
    ViewContent, Search, AddToCart, AddToWishlist, InitiateCheckout, AddPaymentInfo, Purchase, Lead, Other    		Lead
    event_timetimestampYESEvent occurrence time2020-01-01 00:00:00 +00:00
    currencystringRequired for NO*Purchase


    valuedobuleRequired for NO*Purchase


    content_typestringNO


    contentsjsonNO


    custom_datajsonNO


    order_idstringNO


    item_numberstringNO


    emailstringYES※Emailtrocco@trocco.iomatch key
    phonestringYES※Phone080-0000-0000match key
    genstringYES※Genderfmatch key
    dobystringYES※Date of Birth. YYYY format1997match key
    dobmstringYES※Date of Birth. MM format12match key
    dobdstringYES※Date of Birth. DD format26match key
    lnstringYES※Last NameSuzukimatch key
    fnstringYES※First NameTaromatch key
    fistringYES※First Name Initial
    		match key
    ctstringYES※City
    		match key
    ststringYES※StateMeguro-kumatch key
    .zipstringYES※Zip1234567match key
    countrystringYES※Countryjpmatch key
    madidstringYES※Apple Advertising Identifier/Android Advertising ID
    		match key
    external_idstringYES※Third-party user id
    		match key
    lead_idstringYES※The lead id from Lead Ads
    		match key

    * At least one column of the match key is required.

    * Among the combinations of column mapping tables, if they contain only parameters consisting of one of the following or a subset of them, it is considered invalid.

    • ct + country + st + zip + gen
    • dobm or dobd
    • fn + gen
    • ln + gen
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