- 07 Dec 2022
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Data Destination - Google Ads conversions
- Updated on 07 Dec 2022
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This is a machine-translated version of the original Japanese article.
Please understand that some of the information contained on this page may be inaccurate.
summary
- Send conversion data to Google Ads
- Extract data from any source and send data to the following targets (conversion types):
- Offline conversions
- It is a mechanism to measure the effectiveness of advertising by linking conversions such as visiting or contracting to a store via Google Ads with the original ad click ID (GCLID).
- Enhanced conversions
- The 3rd Party Cookie tracking technology, widely used in web marketing, will be discontinued in the Google Chrome browser after 2023. One alternative is enhanced conversions. A mechanism that measures the advertising effectiveness of ad clicks by matching account and click data held by Google with registration information obtained from advertisers' LP pages and inquiry forms. Personally identifiable registration information is hashed and sent before uploading to Google.
- Offline conversions
* It is necessary to map the column names and types on trocco according to the format of each API. Please refer to "Column mapping" below for the format.
specification
Transfer destination setting items
Item | input example | explanation |
---|---|---|
Google Ads connection information | Select the connection information linked by OAuth authentication. | |
Conversion type | Offline conversions | Selective. Select Offline conversions or Enhanced conversions . |
Customer ID | 111111111 *No hyphen | Please refer to the screenshot below for your Google Ads customer ID. |
Conversion Action ID | 222222 | Specify the action ID of the conversion destination. How to find the action ID 1. In the Google Ads console, click Tools & Settings → Conversions to view the conversion list. 2. Select the conversion action you want and open its details. 3. The value of the ctId parameter of the displayed URL is the action ID. Example: In the case of the following URL, 560185419 is the action ID. https://ads.google.com/aw/conversions/detail?ctId=560185419 |
When to use offline conversions
constraint
- The source of conversions must be Import from click.
- Only click-based conversions are supported for transfers.
- Phone conversions are not supported.
Column Mapping
In the column definition of trocco's STEP2, by mapping the column name and type,
You can send data to the Google Ads offline conversions API.
Make sure that the column names and types match as shown in the following table.
Column name | typeRequired | descriptionExample | ||
---|---|---|---|---|
gclid | string | YES | Google Click ID (GCLID) | xxxxxx |
conversion_time | timestamp | YES | Conversion time | 2020-01-01 00:00:00 +09:00 |
conversion_value | double | NO | Conversion value | 1.0 |
conversion_currency | string | NO | Conversion currency | USD |
- Limitations of enhanced conversions
- You need to agree to the terms and conditions from the Ads management screen in advance.
- In addition to the conversion information, the data must include at least one of the following three pieces of information:
- telephone number
- Full Name & Address
When to use enhanced conversions
Advance preparation
You must agree to the Customer Data Terms.
constraint
- To ensure timely conversion attribution and measurement, use the enhanced conversions API to submit conversion data within 24 hours of the conversion.
Column Mapping
In addition to shared items (conversion-related items),
Data must be set that includes at least one of the following three pieces of information.
- telephone number
- Full Name & Address
Make sure that the column names and types match as shown in the following table.
Common Items
Column name | typeRequired | descriptionExample | ||
---|---|---|---|---|
gclid | string | NO | Google Click ID (GCLID) | |
conversion_time | timestamp | YES | Conversion time | 2020-01-01 00:00:00 +09:00 |
value | double | NO | Conversion value | 1.0 |
currency_code | string | NO | Conversion currency | USD |
order_id | string | YES | Order ID. Enter any unique string for each conversion. | |
user_agent | string | NO | User Agent | Mozilla/5.0 (iPhone; etc... |
When to include email
Column name | typeRequired | descriptionExample | ||
---|---|---|---|---|
string | YES | Email address. Hashing process is performed inside trocco and transferred. | janedoe@gmail.com |
If to include a phone number
Column name | typeRequired | descriptionExample | ||
---|---|---|---|---|
phone_number | string | YES | Telephone number. Hashing process is performed inside trocco and transferred. | +14150000000 |
If you include your full name & address
It must be transferred as data that contains one of the following:
Column name | typeRequired | descriptionExample | ||
---|---|---|---|---|
first_name | string | NO | Name. Hashing process is performed inside trocco and transferred. | Bob |
last_name | string | NO | Surname. Hashing process is performed inside trocco and transferred. | Smith |
street_address | string | NO | Address. Hashing process is performed inside trocco and transferred. | 123 market street |
city | string | NO | cities | San Francisco |
state | string | NO | state | CA |
country | string | NO | country | USA |
postcode | string | NO | Zip code | 94000 |