Data Destination - Google Ads conversions
  • 07 Dec 2022
  • Dark
    Light
  • PDF

Data Destination - Google Ads conversions

  • Dark
    Light
  • PDF

Article Summary

Note

This is a machine-translated version of the original Japanese article.
Please understand that some of the information contained on this page may be inaccurate.

summary

  • Send conversion data to Google Ads
  • Extract data from any source and send data to the following targets (conversion types):
    • Offline conversions
      • It is a mechanism to measure the effectiveness of advertising by linking conversions such as visiting or contracting to a store via Google Ads with the original ad click ID (GCLID).
    • Enhanced conversions
      • The 3rd Party Cookie tracking technology, widely used in web marketing, will be discontinued in the Google Chrome browser after 2023. One alternative is enhanced conversions. A mechanism that measures the advertising effectiveness of ad clicks by matching account and click data held by Google with registration information obtained from advertisers' LP pages and inquiry forms. Personally identifiable registration information is hashed and sent before uploading to Google.

* It is necessary to map the column names and types on trocco according to the format of each API. Please refer to "Column mapping" below for the format.

specification

Transfer destination setting items

Iteminput exampleexplanation
Google Ads connection information
Select the connection information linked by OAuth authentication.
Conversion typeOffline conversionsSelective. Select Offline conversions or Enhanced conversions .
Customer ID111111111
*No hyphen
Please refer to the screenshot below for your Google Ads customer ID.
image.png
Conversion Action ID222222Specify the action ID of the conversion destination.
How to find the action ID
1. In the Google Ads console, click Tools & Settings → Conversions to view the conversion list.
2. Select the conversion action you want and open its details.
3. The value of the ctId parameter of the displayed URL is the action ID.
Example: In the case of the following URL, 560185419 is the action ID.
https://ads.google.com/aw/conversions/detail?ctId=560185419

When to use offline conversions

constraint

  • The source of conversions must be Import from click.
  • Only click-based conversions are supported for transfers.
  • Phone conversions are not supported.

Column Mapping

In the column definition of trocco's STEP2, by mapping the column name and type,
You can send data to the Google Ads offline conversions API.
Make sure that the column names and types match as shown in the following table.

Column name
typeRequired
descriptionExample
gclidstringYESGoogle Click ID (GCLID)xxxxxx
conversion_timetimestampYESConversion time2020-01-01 00:00:00 +09:00
conversion_valuedoubleNOConversion value1.0
conversion_currencystringNOConversion currencyUSD
  • Limitations of enhanced conversions
    • You need to agree to the terms and conditions from the Ads management screen in advance.
    • In addition to the conversion information, the data must include at least one of the following three pieces of information:
      • Email
      • telephone number
      • Full Name & Address

When to use enhanced conversions

Advance preparation

You must agree to the Customer Data Terms.
image.png

constraint

Column Mapping

In addition to shared items (conversion-related items),
Data must be set that includes at least one of the following three pieces of information.

  • Email
  • telephone number
  • Full Name & Address

Make sure that the column names and types match as shown in the following table.

Common Items

Column name
typeRequired
descriptionExample
gclidstringNOGoogle Click ID (GCLID)
conversion_timetimestampYESConversion time2020-01-01 00:00:00 +09:00
valuedoubleNOConversion value1.0
currency_codestringNOConversion currencyUSD
order_idstringYESOrder ID. Enter any unique string for each conversion.
user_agentstringNOUser AgentMozilla/5.0 (iPhone; etc...

When to include email

Column name
typeRequired
descriptionExample
emailstringYESEmail address. Hashing process is performed inside trocco and transferred.janedoe@gmail.com

If to include a phone number

Column name
typeRequired
descriptionExample
phone_numberstringYESTelephone number. Hashing process is performed inside trocco and transferred.+14150000000

If you include your full name & address

It must be transferred as data that contains one of the following:

Column name
typeRequired
descriptionExample
first_namestringNOName. Hashing process is performed inside trocco and transferred.Bob
last_namestringNOSurname. Hashing process is performed inside trocco and transferred.Smith
street_addressstringNOAddress. Hashing process is performed inside trocco and transferred.123 market street
citystringNOcitiesSan Francisco
statestringNOstateCA
countrystringNOcountryUSA
postcodestringNOZip code94000

Was this article helpful?