Data Destination - Google Offline Conversions
  • 07 Dec 2022
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Data Destination - Google Offline Conversions

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Article Summary

Note

This is a machine-translated version of the original Japanese article.
Please understand that some of the information contained on this page may be inaccurate.

Rename a service

Destination Google Offline Conversions has been renamed to Destination Google Ads Conversions.
For the revised help page, see Forward to - Google Ads conversions.

summary

  • Send data to Google Offline Conversions
  • Extract data from any source and send it to the offline conversions API
    • According to the format of the Google Offline Conversions API, column names and types must be mapped on trocco.

constraint

  • The source of conversions must be Import from click.
  • Only click-based conversions are supported for transfers.
    Phone conversions are not supported.

Transfer destination setting items

Iteminput exampleexplanation
Google Ads connection information
Select the connection information linked by OAuth authentication.
Customer ID111111111(trocco)
Conversion Action ID222222Specify the action ID of the conversion destination.
How to find the action ID
1. In the Google Ads console, click Tools & Settings → Conversions to view the conversion list.
2. Select the conversion action you want and open its details.
3. The value of the ctId parameter of the displayed URL is the action ID.
Example: In the case of the following URL, 560185419 is the action ID.
https://ads.google.com/aw/conversions/detail?ctId=560185419

Column Mapping

You can send data to the Google Offline Conversions API by mapping column names and types in the column definition in STEP2 of trocco.
Make sure that the column names and types match as shown in the following table.

Column name
typeRequired
descriptionExample
gclidstringYESGoogle Click ID (GCLID)xxxxxx
conversion_timetimestampYESConversion time2020-01-01 00:00:00 +09:00
conversion_valuedoubleNOConversion value1.0
conversion_currencystringNOConversion currencyUSD

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