Data Destination - X Ads (Formerly Twitter Ads) Web Conversions
- Print
- PDF
Data Destination - X Ads (Formerly Twitter Ads) Web Conversions
- Print
- PDF
Article summary
Did you find this summary helpful?
Thank you for your feedback
summary
Help Page for X Ads (Formerly Twitter Ads) Data Settings for ETL Configuration to X Ads (Formerly Twitter Ads) Web Conversions.
Data Destination Configuration
| (data) item | Description. |
|---|---|
| X Ads (Formerly Twitter Ads) Connection Configuration | Select the Connection Configuration that has been completed with the Twitter application. |
| Pixel ID | Enter your Twitter pixel ID. For details on how to check, please refer to the method of checking pixel ID and event ID described below. |
column mapping
In order to transfer data to X Ads (Formerly Twitter Ads) Web Conversions, column names and types must be mapped on TROCCO.
Refer to the table below and perform the mapping in STEP 2 "Column Setting" tab of ETL Configuration in TROCCO.
For details on each column, please refer to Web Conversions in the official Twitter Ads API documentation.
| column name | data type | indispensable | Input Example | remarks |
|---|---|---|---|---|
conversion_time | timestamp | ✓ | 2020-01-01 01:01:01.000000 +0900 | |
event_id | string | ✓ | tw-o8z6j-o87ne | o87ne. |
identifier_twclid | string | ✓(*1) | twclid_1 | |
identifier_email | string | ✓(*1) | hoge@example.com | Used to hash values during transfer |
identifier_hashed_email | string | ✓(*1) | (*2) | Used when the value has already been hashed |
identifier_phone_number | string | ✓(*1) | 031111xxxx | Used to hash values during transfer |
identifier_hashed_phone_number | string | ✓(*1) | (*2) | Used when the value has already been hashed |
price_currency | string | - | JPY | Default value is USD |
price_value | double | - | 1.1 | |
event_number_items | long | - | 1 | |
conversion_id | string | - | 1 | Deduplication key if you want to update an existing event |
description | string | - | description_1 | |
content_id | string | - | 1 | |
content_name | string | - | name_1 | |
content_type | string | - | type_1 | |
content_price | double | - | 1.1 | |
content_number_items | long | - | 1 | |
content_group_id | long | - | 1 |
*1 Columns prefixed with
identifier_The data to be transferred must include at least one column prefixed with identifier_.
*2 columns prefixed with
identifier_hashed_When using the column names identifier_hashed_email and identifier_hashed_phone_number, the values contained in the columns must satisfy all of the following conditions
- Hashed with SHA-256
- Hashed with no leading or trailing whitespace
- All letters that make up the value are in lowercase
How to check Pixel ID and Event ID
Log in to Twitter Ads Manager
Click on Tools > Event Manager at the top of the screen
The Event Manager appears. You can check the pixel ID and any event ID.
Was this article helpful?