Data Source - Yahoo! Search Ads
  • 07 Dec 2022
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Data Source - Yahoo! Search Ads

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Article summary

Note

This is a machine-translated version of the original Japanese article.
Please understand that some of the information contained on this page may be inaccurate.

summary

This is a help page for setting up data transfer from Yahoo! Search Ads.

Use the Yahoo! JAPAN Ads API to acquire data.

constraint

  • Limited transfer capacity
  • For each report, there are fields that cannot be specified at the same time.
    The official documentation lists the fields that cannot be specified at the same time for each report.
    The fields listed in Column Combination Fields/Not compatible fields in the CSV file for each report cannot be specified at the same time.

Setting items

STEP1 Basic settings

Itemnamerequireddefault
valuecontent
Yahoo! JAPAN Ads API connection informationYes-Yahoo! Select the connection information for the API.
Account IDYes-Please register the account ID to be obtained from the account management screen of Sponsored Search.
Report TypeYes-Select the report type. The items that can be retrieved for each report are different.
Data acquisition periodYes-Enter the start and end dates of the filter range.
Enter in YYYYYMMDD format (e.g. 20201119)
columnNo-Please refer to the following for the items that can be set.
Filter settingsNo-You can choose to forward only records with 1 or more impressions.

column

The column names that can be entered for each report type are as follows.

Operation classification

The operation category column in each report table described in this section represents the type of filtering operation in Yahoo API.

  • ATTRIBUTE: REPRESENTS AN ATTRIBUTE IN THE REPORT.
  • SEGMENT: Represents the axis of the search.
  • METRIC: Represents the number obtained by filtering.
Columns with no impressions and behavior category of SEGMENT

Columns with an action indicator of SEGMENT will not be retrieved if the number of impressions is 0, even if the filter setting is disabled.

1. Account Report

Column namecontentrecommendedtype operation classification
ACCOUNT_IDAccount IDLONGATTRIBUTE
ACCOUNT_NAMEAccount nameSTRINGATTRIBUTE
COSTcostLONGMETRIC
IMPSImpressionsLONGMETRIC
CLICKSClicksLONGMETRIC
CLICK_RATECTRDOUBLEMETRIC
AVG_CPCAverage CPCDOUBLEMETRIC
INVALID_CLICKSInvalid clicksLONGMETRIC
INVALID_CLICK_RATEInvalid CTRDOUBLEMETRIC
IMPRESSION_SHEREImpression ShareDOUBLEMETRIC
EXACT_MATCH_IMPRESSION_SHEREExact impression shareDOUBLEMETRIC
BODGET_LOST_IMPRESSION_SHARELost impression rate (budget)DOUBLEMETRIC
QUALITY_LOST_IMPRESSION_SHARELost impression rate (position)DOUBLEMETRIC
TRACKING_URLTracking URLSTRINGATTRIBUTE
CONVERSIONSConversionsDOUBLEMETRIC
CONV_RATEConversion rateDOUBLEMETRIC
CONV_VALUEThe value of conversionsDOUBLEMETRIC
COST_PER_CONVCost/ConversionsDOUBLEMETRIC
VALUE_PER_CONVValue/ConversionsDOUBLEMETRIC
ALL_CONVAll conversionsDOUBLEMETRIC
ALL_CONV_RATEAll conversion ratesDOUBLEMETRIC
ALL_CONV_VALUEThe value of every conversionDOUBLEMETRIC
COST_PER_ALL_CONVCost/All conversionsDOUBLEMETRIC
VALUE_PER_ALL_CONVValue/All Now VersionsDOUBLEMETRIC
CROSS_DEVICE_CONVERSIONSCross-device conversionsDOUBLEMETRIC
NETWORKSearch screen to display adsSTRINGSEGMENT
CLICK_TYPEClick TypeSTRINGSEGMENT
DEVICEdeviceSTRINGSEGMENT
DAYsunSTRINGSEGMENT
DAY_OF_WEEKDaySTRINGSEGMENT
QUARTERquarterSTRINGSEGMENT
YEARyearSTRINGSEGMENT
MONTHevery monthSTRINGSEGMENT
MONTH_OF_YEARmoonSTRINGSEGMENT
WEEKevery weekSTRINGSEGMENT
HOUR_OF_DAYtimeLONGSEGMENT
OBJECT_OF_CONVERSION_TRACKINGConversion measurement objectivesSTRINGSEGMENT
CONVERSION_NAMEConversion nameSTRINGSEEGMENT
CONV_VALUE_PER_COSTConversion value/costDOUBLEMETRIC
ALL_CONV_VALUE_PER_COSTValue/cost of every conversionDOUBLEMETRIC

2. Campaign Reports

Column namecontentrecommendedtype operation classification
ACCOUNT_IDAccount IDLONGATTRIBUTE
ACCOUNT_NAMEAccount nameSTRINGATTRIBUTE
CAMPAIGN_IDCampaign IDLONGATTRIBUTE
CAMPAIGN_NAMECampaign nameSTRINGATTRIBUTE
CAMPAIGN_DISTRIBUTION_SETTINGSCampaign delivery settingsSTRINGATTRIBUTE
CAMPAIGN_DISTRIBUTION_STATUSDistribution StatusSTRINGATTRIBUTE
DAILY_SPENDING_LIMIT1 day budgetLONGATTRIBUTE
CAMPAIGN_START_DATEstart dateSTRINGATTRIBUTE
CAMPAIGN_END_DATEEnd DateSTRINGATTRIBUTE
COSTcostLONGMETRIC
IMPSImpressionsLONGMETRIC
CLICKSClicksLONGMETRIC
CLIC_RATECTRDOUBLEMETRIC
AVG_CPCAverage CPCDOUBLEMETRIC
INVALID_CLICKSInvalid clicksLONGMETRIC
INVALID_CLICK_RATEInvalid CTRDOUBLEMETRIC
IMPRESSION_SHAREImpression ShareDOUBLEMETRIC
EXACT_MATCH_IMPRESSION_SHAREExact impression shareDOUBLEMETRIC
BUDGET_LOST_IMPRESSION_SHARELost impression rate (budget)DOUBLEMETRIC
QUALITY_LOST_IMPRESSION_SHARELost impression rate (position)DOUBLEMETRIC
TRACKING_URLTracking URLSTRINGATTRIBUTE
COSUTOM_PARAMETERESCustom ParametersSTRINGATTRIBUTE
CAMPAGIN_TRACKING_IDCampaign Tracking IDLONGATTRIBUTE
CONVERSIONSConversionsDOBULEMETRIC
CONV_RATEConversion rateDOUBLEMETRIC
CONV_VALUEThe value of conversionsDOUBLEMETRIC
COST_PER_CONVCost/ConversionsDOUBLEMETRIC
VALUE_PER_CONVValue/ConversionsDOUBLEMETRIC
ALL_CONVAll conversionsDOUBLEMETRIC
ALL_CONV_RATEAll conversion ratesDOUBLEMETRIC
ALL_CONV_VALUEThe value of every conversionDOUBLEMETRIC
COST_PER_ALL_CONVCost/All conversionsDOUBLEMETRIC
VALUE_PER_ALL_CONVValue/All conversionsDOUBLEMETRIC
CROSS_DEVICE_CONVERSIONSCross-device conversionsDOUBLEMETRIC
CAMPAGIN_MOBILE_BID_MODIFIERSmartphone bid adjustment rate (%)DOUBLEMETRIC
CAMPAIGN_DESKTOP_BID_MODIFIERPC bid adjustment rate (%)DOUBLEMETRIC
CAMPAIGN_TABLET_BID_MODIFIERTablet bid adjustment rate (%)DOUBLEMETRIC
NETWORKSearch screen to display adsSTRINGSEGMENT
CLCIK_TYPEClick TypeSTRINGSEGMENT
DEVICEdeviceSTRINGSEGMENT
DAYsunSTRINGSEGMENT
DAY_OF_WEEKDaySTRINGSEGMENT
QUARTERquarterSTRINGSEGMENT
YEARyearSTRINGSEGMENT
MONTHevery monthSTRINGSEGMENT
MONTH_OF_YEARmoonSTRINGSEGMENT
WEEKevery weekSTRINGSEGMENT
HOUR_OF_DAYtimeSTRINGSEGMENT
OBJECT_OF_CONVERSION_TRACKINGConversion measurement objectivesSTRINGSEGMENT
CONVERSION_NAMEConversion nameSTRINGSEGMENT
CAMPAIGN_TYPECampaign TypeSTRINGATTRIBUTE
LABELSlabelSTRINGATTRIBUTE
LABELS_JSONLabel (JSON)STRINGATTRIBUTE
BID_STRATEGY_IDPortfolio bid IDLONGATTRIBUTE
BID_STRATEGY_NAMEPortfolio bid nameSTRINGATTRIBUTE
BID_STRATEGY_TYPEBid strategySTRINGATTRIBUTE
ENHANCED_CPC_ENABLEDEnhanced CPC biddingSTRINGATTRIBUTE
ABSOLUTE_TOP_IMPRESSION_PERCENTAGETop of page impressionsDOUBLEMETRIC
TOP_IMPRESSION_PERCENTAGETop-of-page percentage of impressionsDOUBLEMETRIC
SEARCH_ABSOLUTE_TOP_IMPRESSION_SHAREImpression share at the top of the pageDOUBLEMETRIC
SEARCH_TOP_IMPRESSION_SHAREImpression share at the top of the pageDOUBLEMETRIC
SEARCH_BUDGET_LOST_ABSOLUTE_TOP_IMPRESSION_SHARELost impression rate (budget) at the top of the pageDOUBLEMETRIC
SEARCH_RANK_LOST_ABSOLUTE_TOP_IMPRESSION_SHARELost impression rate (position) at the top of the pageDOUBLEMETRIC
SEARCH_BUDGET_LOST_TOP_IMPRESSION_SHARELost impression rate (budget) at the top of the pageDOUBLEMETRIC
SEARCH_RANK_LOST_TOP_IMPRESSION_SHARELost impression rate (position) at the top of the pageDOUBLEMETRIC
CONV_VALUE_PER_COSTConversion value/costDOUBLEMETRIC
ALL_CONV_VALUE_PER_COSTValue/cost of every conversionDOUBLEMETRIC

3. Ad group reports

Column namecontentrecommendedtype operation classification
ACCOUNT_IDAccount IDLONGATTRIBUTE
ACCOUNT_NAMEAccount nameSTRINGATTRIBUTE
CAMPAIGN_IDCampaign IDLONGATTRIBUTE
ADGROUP_IDAd group IDLONGATTRIBUTE
CAMPAIGN_NAMECampaign nameSTRINGATTRIBUTE
ADGROUP_NAMEAd group nameSTRINGATTRIBUTE
ADGROUP_DISTRIBUTION_SETTINGSDelivery settingsSTRINGATTRIBUTE
ADGROUP_BIDAd group bidsLONGATTRIBUTE
COSTcostLONGMETRIC
IMPSImpressionsLONGMETRIC
CLICKSClicksLONGMETRIC
CLIC_RATECTRDOUBLEMETRIC
AVG_CPCAverage CPCDOUBLEMETRIC
IMPRESSION_SHAREImpression ShareDOUBLEMETRIC
EXACT_MATCH_IMPRESSION_SHAREExact impression shareDOUBLEMETRIC
QUALITY_LOST_IMPRESSION_SHARELost impression rate (position)DOUBLEMETRIC
TRACKING_URLTracking URLSTRINGATTRIBUTE
COSUTOM_PARAMETERESCustom ParametersSTRINGATTRIBUTE
CONVERSIONSConversionsDOBULEMETRIC
CONV_RATEConversion rateDOUBLEMETRIC
CONV_VALUEThe value of conversionsDOUBLEMETRIC
COST_PER_CONVCost/ConversionsDOUBLEMETRIC
VALUE_PER_CONVValue/ConversionsDOUBLEMETRIC
ALL_CONVAll conversionsDOUBLEMETRIC
ALL_CONV_RATEAll conversion ratesDOUBLEMETRIC
ALL_CONV_VALUEThe value of every conversionDOUBLEMETRIC
COST_PER_ALL_CONVCost/All conversionsDOUBLEMETRIC
VALUE_PER_ALL_CONVValue/All conversionsDOUBLEMETRIC
CROSS_DEVICE_CONVERSIONSCross-device conversionsDOUBLEMETRIC
CAMPAGIN_MOBILE_BID_MODIFIERSmartphone bid adjustment rate (%)DOUBLEMETRIC
CAMPAIGN_DESKTOP_BID_MODIFIERPC bid adjustment rate (%)DOUBLEMETRIC
CAMPAIGN_TABLET_BID_MODIFIERTablet bid adjustment rate (%)DOUBLEMETRIC
CAMPAIGN_TRACKING_IDCampaign Tracking IDLONGATTRIBUTE
ADGROUP_TRACKING_IDAd group tracking IDLONGATTRIBUTE
NETWORKSearch screen to display adsSTRINGSEGMENT
CLCIK_TYPEClick TypeSTRINGSEGMENT
DEVICEdeviceSTRINGSEGMENT
DAYsunSTRINGSEGMENT
DAY_OF_WEEKDaySTRINGSEGMENT
QUARTERquarterSTRINGSEGMENT
YEARyearSTRINGSEGMENT
MONTHevery monthSTRINGSEGMENT
MONTH_OF_YEARmoonSTRINGSEGMENT
WEEKevery weekSTRINGSEGMENT
HOUR_OF_DAYtimeSTRINGSEGMENT
OBJECT_OF_CONVERSION_TRACKINGConversion measurement objectivesSTRINGSEGMENT
CONVERSION_NAMEConversion nameSTRINGSEGMENT
CAMPAIGN_TYPECampaign TypeSTRINGATTRIBUTE
LABELSlabelSTRINGATTRIBUTE
LABELS_JSONLabel (JSON)STRINGATTRIBUTE
ABSOLUTE_TOP_IMPRESSION_PERCENTAGETop of page impressionsDOUBLEMETRIC
TOP_IMPRESSION_PERCENTAGETop-of-page percentage of impressionsDOUBLEMETRIC
SEARCH_ABSOLUTE_TOP_IMPRESSION_SHAREImpression share at the top of the pageDOUBLEMETRIC
SEARCH_TOP_IMPRESSION_SHAREImpression share at the top of the pageDOUBLEMETRIC
SEARCH_BUDGET_LOST_ABSOLUTE_TOP_IMPRESSION_SHARELost impression rate (budget) at the top of the pageDOUBLEMETRIC
SEARCH_RANK_LOST_ABSOLUTE_TOP_IMPRESSION_SHARELost impression rate (position) at the top of the pageDOUBLEMETRIC
SEARCH_BUDGET_LOST_TOP_IMPRESSION_SHARELost impression rate (budget) at the top of the pageDOUBLEMETRIC
SEARCH_RANK_LOST_TOP_IMPRESSION_SHARELost impression rate (position) at the top of the pageDOUBLEMETRIC
CONV_VALUE_PER_COSTConversion value/costDOUBLEMETRIC
ALL_CONV_VALUE_PER_COSTValue/cost of every conversionDOUBLEMETRIC

4. Ads Reporting

Column namecontentrecommendedtype operation classification
ACCOUNT_IDAccount IDLONGATTRIBUTE
ACCOUNT_NAMEAccount nameSTRINGATTRIBUTE
CAMPAIGN_IDCampaign IDLONGATTRIBUTE
ADGROUP_IDAd group IDLONGATTRIBUTE
AD_IDAdvertising IDLONGATTRIBUTE
CAMPAIGN_NAMECampaign nameSTRINGATTRIBUTE
ADGROUP_NAMEAd group nameSTRINGATTRIBUTE
AD_NAMEAd nameSTRINGATTRIBUTE
TITLEtitleSTRINGATTRIBUTE
DESCRIPTION1Description 1STRINGATTRIBUTE
DISPLAY_URLDisplay URLSTRINGATTRIBUTE
DESTINATION_URLDestination URLSTRINGATTRIBUTE
AD_TYPEAd typeSTRINGATTRIBUTE
AD_DISTRIBUTION_SETTINGSDelivery settingsSTRINGATTRIBUTE
AD_EDITORIAL_STATUSJudging StatusSTRINGATTRIBUTE
COSTcostLONGMETRIC
IMPSImpressionsLONGMETRIC
CLICKSClicksLONGMETRIC
CLIC_RATECTRDOUBLEMETRIC
AVG_CPCAverage CPCDOUBLEMETRIC
DESCRIPTION2Description 2STRINGATTRIBUTE
DEVICE_PREFERENCEPreferred devicesSTRINGATTRIBUTE
TRACKING_URLTracking URLSTRINGATTRIBUTE
COSUTOM_PARAMETERESCustom ParametersSTRINGATTRIBUTE
LANDING_PAGE_URLFinal destination URLSTRINGATTRIBUTE
LANDING_PAGE_URL_SMARTPHONEFinal link destination URL (smartphone)STRINGLONG
CAMPAIGN_TRACKING_IDCampaign Tracking IDLONGATTRIBUTE
AD_TRACKING_IDAd Tracking IDLONGATTRIBUTE
CONVERSIONSConversionsDOBULEMETRIC
CONV_RATEConversion rateDOUBLEMETRIC
CONV_VALUEThe value of conversionsDOUBLEMETRIC
COST_PER_CONVCost/ConversionsDOUBLEMETRIC
VALUE_PER_CONVValue/ConversionsDOUBLEMETRIC
ALL_CONVAll conversionsDOUBLEMETRIC
ALL_CONV_RATEAll conversion ratesDOUBLEMETRIC
ALL_CONV_VALUEThe value of every conversionDOUBLEMETRIC
COST_PER_ALL_CONVCost/All conversionsDOUBLEMETRIC
VALUE_PER_ALL_CONVValue/All conversionsDOUBLEMETRIC
CROSS_DEVICE_CONVERSIONSCross-device conversionsDOUBLEMETRIC
ADGROUP_TRACKING_IDAd group tracking IDLONGATTRIBUTE
NETWORKSearch screen to display adsSTRINGSEGMENT
CLCIK_TYPEClick TypeSTRINGSEGMENT
DEVICEdeviceSTRINGSEGMENT
DAYsunSTRINGSEGMENT
DAY_OF_WEEKDaySTRINGSEGMENT
QUARTERquarterSTRINGSEGMENT
YEARyearSTRINGSEGMENT
MONTHevery monthSTRINGSEGMENT
MONTH_OF_YEARmoonSTRINGSEGMENT
WEEKevery weekSTRINGSEGMENT
HOUR_OF_DAYtimeSTRINGSEGMENT
OBJECT_OF_CONVERSION_TRACKINGConversion measurement objectivesSTRINGSEGMENT
CONVERSION_NAMEConversion nameSTRINGSEGMENT
AD_KEYWORD_ID2Keyword IDLONGSEGMENT
TITLE1Title 1STRINGATTRIBUTE
TITLE2Title 2STRINGATTRIBUTE
DESCDescriptionSTRINGATTRIBUTE
DIRECTORY1Directory 1STRINGATTRIBUTE
DIRECTORY2Directory 2STRINGATTRIBUTE
LABELSlabelSTRINGATTRIBUTE
LABELS_JSONLabel (JSON)STRINGATTRIBUTE
ABSOLUTE_TOP_IMPRESSION_PERCENTAGETop of page impressionsDOUBLEMETRIC
TOP_IMPRESSION_PERCENTAGETop-of-page percentage of impressionsDOUBLEMETRIC
CONV_VALUE_PER_COSTConversion value/costDOUBLEMETRIC
ALL_CONV_VALUE_PER_COSTValue/cost of every conversionDOUBLEMETRIC

5. Keyword Report

Column namecontentrecommendedtype operation classification
ACCOUNT_IDAccount IDLONGATTRIBUTE
ACCOUNT_NAMEAccount nameSTRINGATTRIBUTE
CAMPAIGN_IDCampaign IDLONGATTRIBUTE
ADGROUP_IDAd group IDLONGATTRIBUTE
KEYWORD_IDKeyword IDLONGATTRIBUTE
CAMPAIGN_NAMECampaign nameSTRINGATTRIBUTE
ADGROUP_NAMEAd group nameSTRINGATTRIBUTE
CUSTOM_URLCustom URLSTRINGATTRIBUTE
KEYWORDkeywordSTRINGATTRIBUTE
KEYTWORD_DISTRIBUTION_SETTINGSDelivery settingsSTRINGATTRIBUTE
KEYWORD_EDITORIAL_STATUSJudging StatusSTRINGATTRIBUTE
ADGROUP_BIDAd group bidsLONGATTRIBUTE
BIDBid priceLONGATTRIBUTE
NEGATIVE_KEYWORDIneligible keywordsSTRINGATTRIBUTE
QUALITY_INDEXQuality IndexLONGATTRIBUTE
FIRST_PAGE_BID_ESTIMATEBid price required for one page listingLONGATTRIBUTE
KEYWORD_MATCH_TYPEMatch TypeENUMATTRIBUTE
COSTcostLONGMETRIC
IMPSImpressionsLONGMETRIC
CLICKSClicksLONGMETRIC
CLIC_RATECTRDOUBLEMETRIC
AVG_CPCAverage CPCDOUBLEMETRIC
IMPRESSION_SHAREImpression ShareDOUBLEMETRIC
EXACT_MATCH_IMPRESSION_SHAREExact impression shareDOUBLEMETRIC
QUALITY_LOST_IMPRESSION_SHARELost impression rate (position)DOUBLEMETRIC
TOP_OF_PAGE_BID_ESTIMATEBid price required to list at the top of page 1LONGATTRIBUTE
TRACKING_URLTracking URLSTRINGATTRIBUTE
COSUTOM_PARAMETERESCustom ParametersSTRINGATTRIBUTE
LANDING_PAGE_URLFinal destination URLSTRINGATTRIBUTE
LANDING_PAGE_URL_SMARTPHONEFinal link destination URL (smartphone)STRINGLONG
CONVERSIONSConversionsDOBULEMETRIC
CONV_RATEConversion rateDOUBLEMETRIC
CONV_VALUEThe value of conversionsDOUBLEMETRIC
COST_PER_CONVCost/ConversionsDOUBLEMETRIC
VALUE_PER_CONVValue/ConversionsDOUBLEMETRIC
ALL_CONVAll conversionsDOUBLEMETRIC
ALL_CONV_RATEAll conversion ratesDOUBLEMETRIC
ALL_CONV_VALUEThe value of every conversionDOUBLEMETRIC
COST_PER_ALL_CONVCost/All conversionsDOUBLEMETRIC
VALUE_PER_ALL_CONVValue/All conversionsDOUBLEMETRIC
CROSS_DEVICE_CONVERSIONSCross-device conversionsDOUBLEMETRIC
CAMPAIGN_TRACKING_IDCampaign Tracking IDLONGATTRIBUTE
ADGROUP_TRACKING_IDAd group tracking IDLONGATTRIBUTE
KEYWORD_TRACKING_IDKeyword Tracking IDLONGATTRIBUTE
NETWORKSearch screen to display adsSTRINGSEGMENT
CLCIK_TYPEClick TypeSTRINGSEGMENT
DEVICEdeviceSTRINGSEGMENT
DAYsunSTRINGSEGMENT
DAY_OF_WEEKDaySTRINGSEGMENT
QUARTERquarterSTRINGSEGMENT
YEARyearSTRINGSEGMENT
MONTHevery monthSTRINGSEGMENT
MONTH_OF_YEARmoonSTRINGSEGMENT
WEEKevery weekSTRINGSEGMENT
HOUR_OF_DAYtimeSTRINGSEGMENT
OBJECT_OF_CONVERSION_TRACKINGConversion measurement objectivesSTRINGSEGMENT
CONVERSION_NAMEConversion nameSTRINGSEGMENT
LABELSlabelSTRINGATTRIBUTE
LABELS_JSONLabel (JSON)STRINGATTRIBUTE
ABSOLUTE_TOP_IMPRESSION_PERCENTAGETop of page impressionsDOUBLEMETRIC
TOP_IMPRESSION_PERCENTAGETop-of-page percentage of impressionsDOUBLEMETRIC
SEARCH_ABSOLUTE_TOP_IMPRESSION_SHAREImpression share at the top of the pageDOUBLEMETRIC
SEARCH_TOP_IMPRESSION_SHAREImpression share at the top of the pageDOUBLEMETRIC
SEARCH_BUDGET_LOST_ABSOLUTE_TOP_IMPRESSION_SHARELost impression rate (budget) at the top of the pageDOUBLEMETRIC
SEARCH_RANK_LOST_ABSOLUTE_TOP_IMPRESSION_SHARELost impression rate (position) at the top of the pageDOUBLEMETRIC
SEARCH_BUDGET_LOST_TOP_IMPRESSION_SHARELost impression rate (budget) at the top of the pageDOUBLEMETRIC
SEARCH_RANK_LOST_TOP_IMPRESSION_SHARELost impression rate (position) at the top of the pageDOUBLEMETRIC
SYSTEM_SERVING_STATUSKeyword StatusENUMATTRIBUTE
CONV_VALUE_PER_COSTConversion value/costDOUBLEMETRIC
ALL_CONV_VALUE_PER_COSTValue/cost of every conversionDOUBLEMETRIC

6. Responsive Search Ads Asset Report

Column namecontentrecommendedtype operation classification
ACCOUNT_IDAccount IDSTRINGATTRIBUTE
ACCOUNT_NAMEAccount nameSTRINGATTRIBUTE
CAMPAIGN_IDCampaign IDLONGATTRIBUTE
ADGROUP_IDAd group IDLONGATTRIBUTE
AD_IDAdvertising IDLONGATTRIBUTE
CAMPAIGN_NAMECampaign nameSTRINGATTRIBUTE
ADGROUP_NAMEAd group nameSTRINGATTRIBUTE
AD_NAMEAd nameSTRINGATTRIBUTE
ASSET_TEXTAssetSTRINGATTRIBUTE
ASSET_TYPEAsset TypeENUMATTRIBUTE
PINNED_FIELDFixing the display positionENUMATTRIBUTE
PERFORMANCERatingENUMATTRIBUTE
IMPSImpressionsLONGMETRIC
DAYsunSTRINGSEGMENT
WEEKevery weekSTRINGSEGMENT
MONTHevery monthSTRINGSEGMENT
QUARTERquarterSTRINGSEGMENT
YEARyearSTRINGSEGMENT
DAY_OF_WEEKDayENUMSEGMENT
NETWORKSearch screen to display adsENUMSEGMENT

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