Data Source - Yahoo! Search Ads

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summary

Help Page for ETL Configuration of Data Settings from Yahoo! Search Ads.
YahooAdsAPI is used to retrieve data.

constraints

Setting items

STEP1 Basic settings

item name indispensable default value Contents
YahooAdsAPI Connection Configuration Yes - Select the previously registered YahooAdsAPI Connection Configuration that has the necessary permissions for this ETL Configuration.
Base Account ID Yes - Connection Configuration Yahoo! Select an account (MCC account or advertising account) for which the JAPAN Business ID has direct authority.
The operation will be available for the selected account and all accounts under it.
account ID Yes - Enter the account ID for which data is to be retrieved that can be operated with the selected base account ID.
Account IDs can be found on the Manage Search Ads administration page.
Service Yes ReportDefinitionService Select the service for which you wish to acquire data from the following
  • ReportDefinitionService
  • CampaignExportService
  • If ReportDefinitionService is selected

    item name indispensable default value Contents
    Report Type Yes - Select the report type. Each report has different items that can be retrieved.
    Data acquisition period Yes - Enter the start and end dates of the filter range.
    Please enter in YYYYYYMMDD format. (Example. 20201119)
    column (esp. in chemistry, file, equipment, etc.) No - Enter the column (field) to be retrieved.
    For details, see the fields that can be obtained with the ReportDefinitionService described below.
    Filter Setting No - You can choose to transfer only records with impressions of 1 or more.
    Loading report template

    When a report with a report template is selected in the report type, the main fields of the report type can be set at once by clicking on "Import Report Template".

    Fields that can be retrieved

    Fields that can be obtained with the ReportDefinitionService

    Marketing Solutions As described in the official documentation of Yahoo!
    Open the csv file of the report type you wish to retrieve and refer to the Field Name column.

    Behavior Type

    The Behavior Category/Behavior Type column in the csv file in the official documentation indicates the type of filtering behavior in the YahooAdsAPI.

    • ATTRIBUTE: Indicates an attribute in the report.
    • SEGMENT: Represents the axis of the search.
    • METRIC: Represents the number obtained by filtering.
    Field with no imprint and an action segment column of SEGMENT

    Fields with an Operation Segment column of SEGMENT are not retrieved if the number of impressions is 0, even if Filter Setting is disabled.

    Fields that cannot be retrieved at the same time

    Due to API specifications, there are some field combinations that cannot be retrieved at the same time.
    Please refer to the Not compatible fields column in the csv file in the official documentation.

    Fields to be retrieved by CampaignExportService

    When CampaignExportService is selected fora service, the following fields are automatically loaded
    If you wish to change the column names during transfer, or if there are unnecessary fields, please edit them in Column Setting in ETL Configuration STEP 2.

    Field Name Field Name Summary (Japanese) Field Name Summary (English)
    CAMPAIGN_NAME Campaign Name Campaign Name
    AD_GROUP_NAME Ad group name Ad Group Name
    ENTITY_NAME Component Type Component Type
    ENTITY_STATUS delivery setup Display Settings
    DISPLAY_STATUS Delivery Status Display Status
    BULK_MATCH_TYPE match type Match Type
    TERM Keywords. Keyword
    MANU_OPT_BID bidding price Bid
    AD_NAME Advertisement Name Ad Name
    BULK_AD_TYPE Ad Type Ad Type
    HEADLINE_1 Title 1 Title1
    HEADLINE_2 Title 2 Title2
    HEADLINE_3 Title 3 Title3
    DESCRIPTION1 Description 1 Description1
    DESCRIPTION2 Description 2 Description2
    DISPLAY_URL display URL Display URL
    PATH_1 Directory 1 Directory1
    PATH_2 Directory 2 Directory2
    ADVANCED_URL Last Linked URL Final URL
    ADVANCED_MOBILE_URL URL for Smartphone Smartphone final URL
    TRACKING_URL tracking URL Tracking URL
    CUSTOM_PARAMETER Custom Parameters Custom Parameters
    BUDGET_AMOUNT Campaign budget (daily) Campaign Daily Budget
    START_YMD Campaign Start Date Campaign Start Date
    END_YMD Campaign End Date Campaign End Date
    PLATFORM_BID_MULTIPLIER Smartphone Bid Price Adjustment Percentage (%) Smartphone Bid Adjustment (%)
    BULK_DEVICE_PREFERENCE preferred device Focus Device
    CAMPAIGN_TYPE Campaign Type Campaign Type
    AD_ROTATION_MODE Priority display of highly effective advertisements Frequently run better-performing ads
    LABELS Label Labels
    CAMPAIGN_ID campaign ID Campaign ID
    AD_GROUP_ID advertising group ID Ad Group ID
    CRITERION_ID Keyword ID Keyword ID
    AD_ID Ad ID Ad ID
    AD_TRACK_ID Ad ID for tracking Ad Track ID
    RAS_HEADLINE_1 Title 1 (Asset) Title 1 (asset)
    RAS_HEADLINE_POSITION1 Display position of Title 1 Title 1 Position
    RAS_HEADLINE_2 Title 2 (Asset) Title 2 (asset)
    RAS_HEADLINE_POSITION2 Title 2 display position Title 2 Position
    RAS_HEADLINE_3 Title 3 (Assets) Title 3 (asset)
    RAS_HEADLINE_POSITION3 Title 3 display position Title 3 Position
    RAS_HEADLINE_4 Title 4 (Assets) Title 4 (asset)
    RAS_HEADLINE_POSITION4 Title 4 display position Title 4 Position
    RAS_HEADLINE_5 Title 5 (Assets) Title 5 (asset)
    RAS_HEADLINE_POSITION5 Title 5 display position Title 5 Position
    RAS_HEADLINE_6 Title 6 (Assets) Title 6 (asset)
    RAS_HEADLINE_POSITION6 Title 6 display position Title 6 Position
    RAS_HEADLINE_7 Title 7 (Asset) Title 7 (asset)
    RAS_HEADLINE_POSITION7 Title 7 display position Title 7 Position
    RAS_HEADLINE_8 Title 8 (Asset) Title 8 (asset)
    RAS_HEADLINE_POSITION8 Title 8 display position Title 8 Position
    RAS_HEADLINE_9 Title 9 (Asset) Title 9 (asset)
    RAS_HEADLINE_POSITION9 Title 9 display position Title 9 Position
    RAS_HEADLINE_10 Title 10 (Assets) Title 10 (asset)
    RAS_HEADLINE_POSITION10 Title 10 display position Title 10 Position
    RAS_HEADLINE_11 Title 11 (Assets) Title 11 (asset)
    RAS_HEADLINE_POSITION11 Title 11 display position Title 11 Position
    RAS_HEADLINE_12 Title 12 (Assets) Title 12 (asset)
    RAS_HEADLINE_POSITION12 Title 12 display position Title 12 Position
    RAS_HEADLINE_13 Title 13 (Assets) Title 13 (asset)
    RAS_HEADLINE_POSITION13 Title 13 display position Title 13 Position
    RAS_HEADLINE_14 Title 14 (Assets) Title 14 (asset)
    RAS_HEADLINE_POSITION14 Title 14 display position Title 14 Position
    RAS_HEADLINE_15 Title 15 (Assets) Title 15 (asset)
    RAS_HEADLINE_POSITION15 Title 15 display position Title 15 Position
    RAS_DESCRIPTION1 Description 1 (Asset) Description 1 (asset)
    RAS_DESCRIPTION_POSITION1 Display position of description 1 Description 1 Position
    RAS_DESCRIPTION2 Description 2 (Asset) Description 2 (asset)
    RAS_DESCRIPTION_POSITION2 Display position of description 2 Description 2 Position
    RAS_DESCRIPTION3 Description 3 (Asset) Description 3 (asset)
    RAS_DESCRIPTION_POSITION3 Display position of description 3 Description 3 Position
    RAS_DESCRIPTION4 Description 4 (Asset) Description 4 (asset)
    RAS_DESCRIPTION_POSITION4 Display position of description 4 Description 4 Position
    ASSET_ID Ad Display Option ID Ad display option ID
    ASSET_TYPE Types of ad display options Ad display option type
    ASSET_ADVANCED_URL Quick Link Final Link URL QuickLink final URL
    ASSET_ADVANCED_MOBILE_URL URL for Quick Link Smartphone QuickLink smartphone final URL
    ASSET_TRACKING_URL Quick Link Tracking URL QuickLink tracking URL
    ASSET_CUSTOM_PARAMETER Quick Link Custom Parameters QuickLink custom parameter
    ASSET_LINK_TEXT Quick Link Text QuickLink text
    ASSET_DESCRIPTION1 Quick Link Description 1 QuickLink description 1
    ASSET_DESCRIPTION2 Quick Link Description 2 QuickLink description 2
    ASSET_CALLOUT_TEXT supplementary text Callout text
    ASSET_HEADER Supplemental Category Category
    ASSET_VALUE_1 Supplemental Contents 1 Text 1
    ASSET_VALUE_2 Supplemental Contents 2 Text 2
    ASSET_VALUE_3 Supplemental Contents 3 Text 3
    ASSET_VALUE_4 Supplemental Contents 4 Text 4
    ASSET_VALUE_5 Supplemental Contents5 Text 5
    ASSET_VALUE_6 Supplemental Contents 6 Text 6
    ASSET_VALUE_7 Supplemental Contents7 Text 7
    ASSET_VALUE_8 Supplemental Contents8 Text 8
    ASSET_VALUE_9 Supplemental Contents 9 Text 9
    ASSET_VALUE_10 Supplemental Contents 10 Text 10
    ASSET_PHONE_NUMBER Phone number Phone Number
    CAMPAIGN_TRACK_ID Campaign ID for tracking Campaign Track ID
    AD_GROUP_TRACK_ID Ad group ID for tracking Ad Group Track ID
    CRITERION_TRACK_ID Keyword ID for tracking Keyword Track ID
    ASSET_IMAGE_NAME
    ASSET_ASPECT_RATIO