Data Destination - X Ads (Formerly Twitter Ads) Web Conversions

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Help Page for X Ads (Formerly Twitter Ads) Data Settings for ETL Configuration to X Ads (Formerly Twitter Ads) Web Conversions.

Data Destination Configuration

(data) item Description.
X Ads (Formerly Twitter Ads) Connection Configuration Select the Connection Configuration that has been completed with the Twitter application.
Pixel ID Enter your Twitter pixel ID.
For details on how to check, please refer to the method of checking pixel ID and event ID described below.

column mapping

In order to transfer data to X Ads (Formerly Twitter Ads) Web Conversions, column names and types must be mapped on TROCCO.
Refer to the table below and perform the mapping in STEP 2 "Column Setting" tab of ETL Configuration in TROCCO.
For details on each column, please refer to Web Conversions in the official Twitter Ads API documentation.

column name data type indispensable Input Example remarks
conversion_time timestamp ✓ 2020-01-01 01:01:01.000000 +0900
event_id string ✓ tw-o8z6j-o87ne
  • For details on how to check, please refer to the method of checking pixel ID and event ID described below.
  • For the input example on the left, you can also type o87ne.
    		•
    identifier_twclid string ✓(*1) twclid_1
    identifier_email string ✓(*1) hoge@example.com Used to hash values during transfer
    identifier_hashed_email string ✓(*1) (*2) Used when the value has already been hashed
    identifier_phone_number string ✓(*1) 031111xxxx Used to hash values during transfer
    identifier_hashed_phone_number string ✓(*1) (*2) Used when the value has already been hashed
    price_currency string - JPY Default value is USD
    price_value double - 1.1
    event_number_items long - 1
    conversion_id string - 1 Deduplication key if you want to update an existing event
    description string - description_1
    content_id string - 1
    content_name string - name_1
    content_type string - type_1
    content_price double - 1.1
    content_number_items long - 1
    content_group_id long - 1
    *1 Columns prefixed with identifier_

    The data to be transferred must include at least one column prefixed with identifier_.

    *2 columns prefixed with identifier_hashed_

    When using the column names identifier_hashed_email and identifier_hashed_phone_number, the values contained in the columns must satisfy all of the following conditions

    • Hashed with SHA-256
    • Hashed with no leading or trailing whitespace
    • All letters that make up the value are in lowercase

    How to check Pixel ID and Event ID

    1. Log in to Twitter Ads Manager

    2. Click on Tools > Event Manager at the top of the screen
      image

      The Event Manager appears. You can check the pixel ID and any event ID.
      image