Facebook Ad Reporting, Conversions, Offline Conversions, Custom Audience Application Creation and Token Acquisition Procedures for Custom Audiences

summary

Instructions on how to create app tokens for Facebook Ad Reports, Conversions, Offline Conversions, and Custom Audience integration.

Creating Apps

First, create a Facebook application.

1. Go to Facebook Business Manager > Business Settings page and click Apps in the sidebar > Add > Create New App ID.

2. Select Business as the app type and click Next.

3. Enter various information on the Create Application screen. Choose yourself or your business as the purpose of the application.

This completes the creation of the application.

Creation of system users and acquisition of tokens

1. Open the Business Settings page and select Users > System Users.

2. Click Add New System User.

3. Select the Administrator system user as the system user role.

4. Select the system user you created and click Add Asset.

Below, we assign permissions to ad report data, conversions, and offline conversions for system users.

5. (If you want to use Facebook Offline Conversions or Facebook Ads report data) Select the ad account and choose All Rights > Manage Ad Accounts to save the changes.

6. （Select the pixel (if using conversions) and choose All Rights > Manage Pixels to save the changes.

7. Select a system user and click Generate New Token.

8. Select the app you created, check the ads_management checkbox for****available permissions, and click Generate Token.

9. Copy the generated token and enter it into TROCCO's Connection Configuration.